Real people. Real results.

What we do

We have a relentless curiosity which has motivated us

since 1992. Our decades of experience prove not only that our methods work, but that we enjoy market research.

Areas of expertise

Advertising effectiveness testing
Attitude & opinion research
Brand equity research
Concept testing & new product development
Customer satisfaction research
Market segmentation analysis
Positioning research
Price elasticity and demand analysis
Tracking research

Market research services

Research design consultation
Focus groups (traditional & in-home)
In-depth interviews & in-person intercepts
Online bulletin boards
Sampling strategy
Online & mobile surveys
Statistical analysis (e.g. MaxDiff, Bayes, etc.)
Information visualization
Interactive dashboard reporting

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Industries we serve

Having worked with companies large and small in virtually every industry, we understand there's no value to a one-size-fits-all approach to market research.

We give every market research project the personal attention it deserves.

Education

Financial & Banking

Government

Healthcare

Information Technology

Insurance

Manufacturing

Packaged Goods

Retail

Transportation

Telecommunications

Utilities

Advertising

Automotive

Consulting

Distribution

I have had the pleasure of engaging Advantage Research on a few different qualitative research projects. The Advantage team are professional, responsive, insightful, and delivered on exactly what I needed.

Frank Lococo, Vice President, Marketing and Communications; Nebraska Medicine, Omaha, NE

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Who we are

Advantage Research is a group of statisticians, focus group moderators, interviewers, survey programmers, and information visualization designers, but above all, we are real human beings. Together, we deliver uncommon insight in a compelling and relatable way.